Marketing strategies and stories
to inspire brand builders

Great brands have something in common —
They understand their ingredients.

From knowing their differentiators and industry, to listening to customers, trends, and stories that make the world come alive, great brands pay attention. Some call it strategy. Many call it marketing. I call it staying curious.

Brand Recipe is a collection of marketing stories and strategies to inspire brand builders. I’ll be sharing articles here on the site, and would be delighted if you’d follow along.

So glad you’re in the mix!

Hi! I’m Hannah Montplaisir —

brand builder, marketer, strategist, and partner to clients. I’m passionate about people and working with brands and small businesses to understand the audiences they serve and create best-in-class strategies and marketing stories that share their story with the world.

I’ve partnered with global brands and creators of all sizes, from Disney, Intel, Google, Amazon, Sonos, Sony, 20th Century Fox, Marvel, EltaMD, Amazon, Topgolf, Stitch Fix, and Timberland, to individual beauty experts, stylists, photographers, and more. I hold a decade of digital marketing + agency experience, and I’m currently bringing together my passion for strategy, marketing, and client services as Strategy Lead at Spotlight & Co.

Work I love.

  • I help brands set a strategic foundation and articulate their story to the world.

    • Brand + Competitive Audits

    • Brand Vision + Discovery

    • Brand Strategy + Strategic Foundation

    • Brand Identity Leadership

    • Deck Building

  • I support marketing initiatives from upfront briefing and strategy building to leading execution and measurement:

    • Strategy + Insights

    • Campaign Briefing

    • Competitor Research

    • Creative + Campaign Ideation

    • Measurement Strategy + Reporting

  • I build and grow relationships with clients, agencies, internal and external stakeholders:

    • Client Services trainings

    • Account + Project Management

    • Scope of Work development

  • I have a proven track record of helping global brands, agencies, and teams develop award-winning social and digital campaigns:

    • Platform Strategy + Best Practices

    • Websites

    • Content Calendars

    • Digital Brand Building

    • Real-Time Coverage

Let’s connect.

hellobrandrecipe@gmail.com