5 Brand metrics that matter.
As you look to elevate your brand and stand out among competitors, here are 5 brand metrics to prioritize as you build your marketing strategy and measurement plan.
The relentless pursuit of brand aesthetic
Have you been to an Aesop brick and mortar? They are objectively stunning. Every product is arranged in pixel perfect display, and their space is complete with not one, but two, farm style sinks in the center.
Everyone wears a jersey, some people love sports
If you catch me before work, you’ll find me walking my dog Stella to grab a coffee in Culver City sporting a crew neck sweatshirt. I would say “my favorite” crew neck sweatshirt, but there’s one problem — picking a favorite out of my collection would be nearly impossible.
Kicking off Brand Recipe.
There’s nothing quite like the feeling of having all the information you need for the next hour in your hand on an index card, or the satisfaction of following a recipe so well that you are *convinced* you would in fact get that handshake from Paul Hollywood if only you were on this season of Great British Bakeoff and not in your own kitchen.